Tuesday, June 30, 2020
Industry Leaders leading Dublin PR agency Thinkhouse
Industry Leaders â€" leading Dublin PR agency Thinkhouse Industry Leaders â€" leading Dublin PR agency Thinkhouse A youth marketing agency with offices in Ireland and the UK, Thinkhouse is known for the single mindedness, focus and commitment of its campaigns to help brands understand and connect with 18-35 year olds.“We are a diverse group of people obsessed with youth culture… immersed in the things that shape tomorrow’s consumer brand choices.â€Thinkhouse campaigns are underpinned by a bold, three-step process involving Insight (the agency’s Youth Lab consultancy team, which monitors the constantly evolving landscape of youth culture, provides youth-centric thinking to organisations and brands); Strategy (the agency’s Creative teams building strategies ideas for brands) and 360-degree Implementation.The implementation of the ideas and strategy sees programmes delivered across media channels by expert teams in social, peer-to-peer, advertising, PR, film, design, sponsorship and events. Implementation also involves collaboration with the agency’s ‘Love Network’, a network of 1 8-35 year old influencers and thinkers.Thinkhouse, named by Campaign magazine as of the World’s Leading Independent Agencies of 2016, has some of the most iconic brandnames in the world on its books, including Barrys Tea, Innocent, eBay, and Expedia, Heineken, Sure, Ben Jerrys, Live Nation, Tullamore Dew, ESB, and Red Bull, to name only a few.The agency describes itself as “a diverse group of people obsessed with youth culture. We’re immersed in the things that shape tomorrow’s consumer brand choices. Our own agency’s value-led, passion-led, collaborative culture is expressed in our great people and our bold workâ€.Jane McDaid is the founder of Thinkhouse, and she told Business Plus that the agency’s value proposition was its ability to deliver “bold work that works, in the most efficient timeâ€.“Having multiple services under one roof works for companies that are eager to build efficiencies, not just commercial, but putting value on their own team’s time too,†she said.For further information on the agency, visit the Thinkhouse website here.
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